Sector
CorporateWhat we did
Visual Identity, Creative Web Design & UI, Web Development, SEO, CMS, Mobile Website, Print and Digital Marketing Materials
We created a new visual identity, website and bespoke proposal tool for Queen of Clubs, a luxury destination management company crafting tailor-made experiences for high-end travel agents and their clients.
Behind the scenes, the platform is built on a cutting-edge headless architecture, pairing an Astro frontend with the Strapi CMS and custom integrations with Queen of Clubs’ in-house ERP. A hybrid of static and server-side rendering keeps pages fast and search-friendly while serving live availability and member-only content to logged-in agents. We implemented Algolia, a specialist search engine, to deliver fast, relevant results across hundreds of experiences, and event listings update automatically from live feeds.
The website brings previously separate country sites together into one seamless experience. Destination pages showcase signature experiences before leading into refined listings of experiences, hotels and restaurants, with clear filtering by country, region and interest, fast search, and a vetted login area for travel agents.
Alongside the website, we designed and built a bespoke proposal tool that replaces static PDFs with live, shareable online proposals. Agents can present trips under Queen of Clubs’ brand, co-branded or white-labelled, and their clients can approve or request changes directly.
The identity draws on the glow of golden hour, with a natural palette that feels relaxed and quietly luxurious. An ornate yet modern display serif gives the brand a classic, timeless character, supported by a companion cut for smaller sizes and a clean, legible body font.
The new identity runs seamlessly across every touchpoint, from the website and proposal tool to email signatures and social media. Whether an agent is browsing experiences, sharing a proposal with a client or simply receiving an email, every interaction carries the same warm, considered character, giving Queen of Clubs a consistent and unmistakable presence wherever their clients meet them.
