Sector
CorporateWhat we did
Narrative development, Brand & visual identity, Copywriting, Web design and Development.
We designed and built a new website for Britannia P&I, the world’s oldest protection and indemnity club, giving shipowners, seafarers and the wider maritime community fast, easy access to a huge range of resources while reinforcing Britannia’s position as one of the world’s leading P&I clubs.
Following an in-depth research phase, we simplified the content structure and defined a new information architecture built around the tasks people come to do, from finding a local correspondent or checking a vessel’s cover to reaching the rule book and loss prevention guidance. Because many users visit from ships on patchy connections, we built the site to stay light and fast wherever it’s opened.
Having an agency you can trust to help deliver a complex website redesign is invaluable. The Web Kitchen steered us through an initial research phase, all the way through to final design and build. At every stage they understood what we really wanted to do, made insightful recommendations and provided clear rationale.
Gareth Bellamy, Digital Marketing Manager
Britannia’s brand guidelines had never been fully developed for digital, so rather than rebrand, we evolved the identity for the web. A wider colour palette, a secondary typeface, candid maritime photography and a graphic image mask drawn from the logo bring warmth and modernity to a club that has been trusted since 1855, without losing any of the heritage that sets it apart.
