Globecast is a worldwide leader in broadcasting and content solutions. They engaged with us to redesign their global corporate website which was out-of-step with their modern approach, didn’t reflect their positioning as an industry leader and didn’t appeal to customers on a ‘human level’.
We established early on that our challenge was to create a website that not only channeled the forward thinking ethos and global reach of the company, but that also appealed to Globecast’s multiple target customers.
This led to us commencing the project with an in-depth review of Globecast’s user group profiles which resulted in a simplified navigational structure, and use of functional yet attractive icons to aid users in finding content specifically tailored to them.Stephanie Giordano - Head of New Business
The end result is an easy-to-navigate, striking, visual website which channels a friendly, human appeal through updated content and imagery.Stephanie Giordano, Head of New Business