Sector
EducationWhat we did
Creative Web Design & UI, Web Development, Custom CMS System, Data Consolidation & Migration, SEO
A bold new platform for the home of girls’ education, combining a powerful public-facing brand with a secure members’ area and custom CRM.
The Girls’ Schools Association unites the UK’s leading girls’ schools, supporting the headteachers and school leaders who shape the future of girls’ education. As a professional network spanning 180+ school leaders and 90,000+ girls, the GSA needed a website that speaks to two very different audiences at once: prospective members and parents on the outside, and a busy professional community on the inside.
We developed a confident brand narrative built around the idea of empowering courageous leadership. The homepage captures the energy and ambition of girls’ education and helps sets the tone for the entire site.
Beneath the public site, we designed and built a secure Member Zone, giving school leaders access to gated research, events, professional development and community resources.
Underpinning this is a bespoke CRM, custom-built to give the GSA full control over its membership. It manages member records, applications and renewals, controls access to gated content, and integrates the membership database into the website CMS, together with bespoke reporting. The result is far less manual administration for the GSA team and a smoother, more personalised experience for every member.
An excellent PM lead and the whole TWK team were enjoyable to work with – always keen to go the extra mile, fast to respond, culminating in neatly realised finished product.
Rachel Donati, Communications Director
