Hanover is an award-winning communications consultancy with offices around Europe and the Middle East. The Web Kitchen first worked with Hanover in 2013 to build a new website and has supported their digital communications since then.
The Hanover brand was updated in 2017, so we were commissioned to produce a new site to coincide with the launch of the new brand.
“As part of the 2017 rebrand a new corporate narrative was developed based around the concept of “uncommon sense”: Hanover’s ability to see beyond the obvious in uncertain and fast-changing times.
Elements of the rebrand were inspired by the Rorschach test: a psychological test that assesses an individual’s perceptions of inkblot patterns. We wanted to bring in a strong visual link to the Rorscharch test, and over time this evolved into using a striking video of ink in water that creates a number of different shapes and patterns on the screen.
This combined beautifully with the key message on the homepage, such that the user doesn’t see the punchline until the ink reaches that bit of the screen.”Ben Davies, Managing Director, The Web Kitchen