Sector
EducationWhat we did
Research & Strategy, Brand Narrative, Visual Identity, Creative Web Design & UI, Web Development, CMS, Mobile Website, Print and Digital Marketing Materials
Pymble Ladies’ College is one of Sydney’s leading independent schools for girls. We turned its statement of intent, Watch Us Change the World, into a brand narrative, a new visual identity and a website to match.
Founded in 1916 on Sydney’s Upper North Shore, Pymble educates around 2,100 girls from Kindergarten to Year 12, including boarders from across rural New South Wales. Its ambition is real – an Olympic pathway, a second campus in the bush at Vision Valley, partnerships with industry and elite sport – but the old website hid it behind posed photography and a clunky structure. The College wanted a brand that felt confident without being arrogant, and a site that put the girls’ own voices first.
Every page started with one question: have you asked the girls?
Our research took us to the College, where we interviewed leaders, teachers and the admissions, communications and Pymble Institute teams, and ran a brand workshop. The College’s own question kept coming back, so the homepage opens with “We are Pymble Girls”, and the content is organised around the four intelligences at the heart of its strategy: academic, emotional, social and digital.
Families can follow a clear path from Early Years through Junior and Secondary School to boarding, while Unique to Pymble gathers what no other school offers, from the Olympic pathway to the Wise Phone programme. A bespoke WordPress theme lets the communications team publish news and stories themselves, and applications go straight through to the College’s EnrolHQ system.
I am staring at my screen in disbelief and with pride! Thank you!
Rachel Fairbairn, Creative Services Manager, Pymble Ladies' College
A brand built on three simple shapes.
We developed the narrative and the visual identity together. Navy anchors a fresh palette of coral, blue and jacaranda purple. GT Pressura gives headings their authority, and Larken Italic adds warmth. Three graphic devices carry the strategy: an upward arrow for ambition, a star for opportunity and an arch for wellbeing. They frame cut-out portraits of real Pymble girls.
The identity now runs from the website to billboards, bus shelters, posters and social media, with brand guidelines so the College’s team can keep it consistent. Above all, it lets the girls speak for themselves, with the confidence the College’s strategy asks of them. [TO CONFIRM: results since launch – enquiries, tour bookings or feedback]
