Sector
EducationWhat we did
Creative Web Design & UI, UX, Web Development, CMS, Mobile Website, SEO
Moulsford is an independent prep school set in 30 acres on the banks of the Thames in Oxfordshire. We designed and built a new website that brings its Moulsford by Nature brand to life.
Founded in 1961 as a boys’ prep, Moulsford welcomed girls into Pre-Prep in 2022 and into Year 3 from September 2025, on the way to being fully co-educational. The school needed a website that told that story: quietly confident rather than glossy, reflecting a nurturing, values-led school in a unique and idyllic setting. It also wanted a clearer route through admissions for new families, and a site built to be found in search from day one.
A simpler route from first visit to first enquiry.
Our research helped us to determine what made Moulsford so special and included a full UX audit with the school, to rebuild the site architecture around what families come to do. We designed clear sections for Pre-Prep, Prep, Admissions and Community, and a shorter visit and enquiry journey that was intuitive and a pleasure to use on every screen size.
Campaign landing pages for Early Years, girls joining in Year 3 and Year 7 entry give admissions a focused page for each audience. Pages are built from modular components the team can combine themselves, with accessibility, speed and SEO and GEO designed in.
Sam was excellent from pitch to launch, and we felt very safe in her hands. She was very responsive and a pleasure to deal with, with an excellent team behind her who brought experience on both design and the technical set-up. The whole process was smooth from start to finish, and we’re delighted with our new website.
Sarah Beardmore-Gray, Marketing & Communications, Moulsford Prep School
Moulsford by Nature, brought to life online.
The design carries the school’s heritage palette of deep teal, crimson, gold and cream, alongside its existing brand illustrations and immersive photography of the school’s riverside setting. The five pillars of the brand, from ‘A Childhood Well-Lived’ to ‘Ready For What’s Next’, give the homepage and key pages their structure.
The result is a website that feels distinctly Moulsford: warm, ‘outdoorsy’ and confident about what makes the school different, and ready for its future as a fully co-educational prep.
