Radiocentre

Radiocentre is the industry body for commercial radio, working to enhance the long-term success of its members, who together operate 278 licensed radio stations.

The key aim of this project was to give Radiocentre a platform to change perceptions on the role of radio in the modern world. 

What we did



Radiocentre

Our brief was for a website which positioned UK commercial radio and Radiocentre as part of the modern digital audio world. For this site, the way the content was displayed was just as important at an emotional level as the content itself was at a rational level. We commissioned The Web Kitchen because of their broad experience working with media agencies and the public sector, both key audiences for us, and the excellent examples they were able to show us – both beautiful and functional.

The approach by Ben, Steph, Lietta and the team has been comprehensive and ambitious from start to finish. Based on interviews with key stakeholders they intuitively ‘got it’ and developed a clear positioning for radio as the biggest part of the audio revolution, running that idea through the entire site. This strategic insight coupled with exceptional designs has ultimately meant that the scope of the project extends far beyond our original expectations and has resulted in a website that looks great and offers our users new content, clear navigation and inspiring designs.

Feedback on the site from both internal and external stakeholders has been great, one important member saying he could “spend all day on it”. The website is an essential shop window for both the Radiocentre brand but also for commercial radio more generally – and both will be stronger as a result of The Web Kitchen’s work.

Tom Stevens, Head of Marketing, Radiocentre

Their strategic insight coupled with exceptional designs has ultimately meant that the scope of the project extends far beyond our original expectations and has resulted in a website that looks great and offers our users new content, clear navigation and inspiring designs.

Tom Stevens, Head of Marketing, Radiocentre
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