Sector
Not-for-ProfitWhat we did
Narrative Development, Creative Web Design & UI, Web Development, SEO, WordPress Customisation & Training
For charities like Palace for Life, a powerful story can attract interest and action. We believe that to encourage people to donate time or money, a story has to engage emotionally.
Palace for Life, the official charity of Crystal Palace Football Club, is rooted in the South London community.
We worked with the Palace for Life team to highlight the challenges faced by many young people growing up in South London. Crafting a narrative that highlights the hopeful and transformative role the charity plays across the city, we dived-deep into every element of the organisation, seeking out opportunities to create a meaningful difference through our work.
“It’s been genuinely brilliant. We’ve received a lot of amazing feedback from staff, partners and supporters around it. We couldn’t be more chuffed with it.”
Tash Stephens, Head of Fundraising and Communications
Following the projects we delivered for Local Trust and Farm Africa, Palace for Life became our latest ‘Charity Discount’ project, providing eligible charities a 50% discount on our fees.
Our strategic recommendation for the Palace for Life website was to make a substantial shift in the way the charity communicated.. Believing in the transformative power of a compelling narrative, we recommended the development of a clear way to describe their impact on the lives they touch.
Having attained approval for this strategic approach, we wrote a narrative that was reviewed and approved by a range of stakeholders.This became the north star for the website as well as their wider external comms.
Using motion graphics to reflect the narrative
The next challenge was to bring the narrative to life, and communicate it to website visitors in the most exciting and dynamic way possible to encourage them to explore, donate or volunteer.
We created a ‘scrollytelling’ digital experience on the homepage that delivered the narrative in short sections , supported by visuals and animations that engage and delight first time users as well as cater for returning visitors through redesigning and streamlining the menu system.
“TWK took the time to truly understand our organisation and our key audiences, then applied their considerable experience to make clear, well-reasoned strategic recommendations for our marketing and communications.
I’d recommend TWK to anyone looking for a creative digital agency that feels like an extension of their team. They understand the importance of great design, but also user journeys and the practicalities of running a website when you’re not an expert.”
Tash Stephens, Head of Fundraising and Communications
A transformative project showcasing the best of Palace for Life
The system we designed means that every page is designed around its content. For example, South London in Numbers highlights the challenges facing young people across the community. ‘Our Impact’ shows the difference Palace for Life makes across the city.
The impact of this project is in driving more donations, more enquiries and more engagements to Palace for Life from the South London community it serves.
