Elstree School - The Web Kitchen

Sector

Education

What we did

Narrative development, Visual Identity Evolution, Creative Web Design & UI, Web Development, SEO, WordPress Customisation & Training

We were first engaged by Elstree School in 2013: a project that culminated in the launch of a new site in 2014. We then partnered with them in order to maintain, support and improve the website, which meant it was a full 10 years before we were re-engaged to redevelop the site from scratch.

This involved taking a fresh look into the ingredients that make Elstree such a successful school in a difficult market. We conducted a series of 1-2-1 interview with stakeholders from across the school community; we established 5 distinct points that together make Elstree the unique proposition that it is; and we wrote the narrative to communicate each point clearly and effectively.

Our ideas were presented back to a leadership group at the school alongside our recommendations on how the school’s visual identity should evolve in order to accurately reflect the character of the school.

Balancing modernity and tradition in an engaging digital experience.

With the key components of the new brand narrative, messaging and visual identity in place, we designed a website structure that was easy to consume and let the fantastic imagery of the breath-taking grounds do the talking.

An audit of the school’s video content informed where video could be used in place of static imagery to enhance the user experience.

As ever, the site has to work well across all devices so extensive testing iterative development took place to ensure a fantastic experience for all users.