Cambridge Enterprise was formed by the University of Cambridge to help students and staff commercialise their expertise and ideas. Our understanding of the University of Cambridge brand meant we were well-placed to develop a distinct online identity for Cambridge Enterprise, that sits within the overall visual style of the University.
The target audience for Cambridge Enterprise are two very different groups of users, so the website structure had to reflect this without having to ask visitors to identify which group they belong to. We are proud that the site presents a lot of content, in a clear and uncluttered style.
It was a pleasure working with the team at TWK. They asked the right questions from the get-go, focusing not only on our design needs (the fun part), but kept a sharp eye on our messaging, offering the thoughtful feedback and advice that only web design and architecture experts can provide.Leef Smith Barnes, Deputy Head, Marketing and Communications, Cambridge Enterprise