Every project we do includes interviews with key stakeholders from the organisation we are working with. During the research phase for this project we were struck by the fact that the staff think deeply about the many topics surrounding an all-round education in the 21st century.
Our idea was to present this on the website by creating a content-led site that showcases thoughtful, first-person, topical articles on education. These topics are present in the minds of the target audience, and it makes for a compelling and insightful user experience.
We initially engaged The Web Kitchen because we had gotten stuck at the design phase with our previous supplier who struggled to capture the ethos of the College. We had no such problems with Ben and his team.
We were very impressed by their knowledge of our sector but equally excited by what they could bring from their work in the corporate sphere. Increasingly with independent schools, you are selling a product as much as a first class education.
We challenged them with creating something that utilised our new branding, does what a school website is fundamentally supposed to do but also make us stand out from the crowd in what is a very competitive market. They hit the brief perfectly.
Ben and his team really went the extra mile and dedicated a lot of time to getting to know the school speaking to pupils, teachers and other staff from across the community. It was during a meeting with our Head of Academics that TWK developed the idea of creating a website that centred around feature articles from the staff that explained our ‘Education for Life’ philosophy.
These feature articles bring a very human element to the website. In a boarding school, parents are naturally keen to know who is looking after their children while they are here and by extension, what our staff’s approach to academics, pastoral care and co-curricular is.
Since launch, we have had superb feedback across the board, from governors to parents, and alumni to our feeder prep schools, who find the website both easy to navigate but also full of engaging content to get their teeth into.Will Oates, Website & Digital Content Manager, Bradfield College
We challenged them with creating something that utilised our new branding, does what a school website is fundamentally supposed to do but also make us stand out from the crowd in what is a very competitive market. They hit the brief perfectly.Will Oates, Website & Digital Content Manager, Bradfield College