HLC is a family of leading independent schools in Harrogate, encompassing Bankfield Pre-Prep School, Highfield Prep, and Harrogate Ladies’ College. While initially the project brief focussed on the need for a new website, it quickly became clear that the corporate identity of the school also needed careful thought and a clear outcome on how to position the three divisions within the family.
When we first met Harrogate Ladies’ College the brand was undefined and there were a number of challenges relating to the identity of the school. In the past the school has been seen as 3 separate entities, with a pre-prep and prep for both girls and boys, and an all-girls senior school. Increasingly the school wants to be seen as a single entity with different divisions, and wanted to create a brand that was suitable for the full school.
We established the best structure for the site to show the 3 parts of the whole; we produced a modern version of the original crest for the logo; and came up with an engaging content for the site that presents the user with the 3 divisions of the school within a clear structure and an engaging, modern design.Ben Davies, Managing Director, TWK
I just wanted to say a huge thank you to you and all the team for helping us to deliver a great web site. We’re absolutely delighted with the end result and I hope that you all are too!Sarah Bowman, Director of Admissions & Marketing, HLC