The first step of any visual identity project is to understand the authentic character of the organisation in question. Is it modern or traditional? Established or disruptive? Formal or informal? Well understood or misperceived?
We carry out this analysis for every project we take on in order to understand our client and their industry. We then examine their existing visual identity and consider whether it accurately reflects the organisation’s true character. Where there’s a mismatch, it really has to be addressed. This could be through an evolution of the brand a potentially a wholesale rebranding project.
We have extensive experience of creating new brands from scratch, refining an established visual identity to reflect the evolution of an organisation or rebranding an organisation with a completely new set of brand assets.
This is often combined with a Brand Narrative Development project so that the visual identity and the brand narrative work together to be clear, coherent and consistent.
Strategy
We love taking the time to understand your organisation and your sector, put ourselves in your shoes and make strong recommendations to you based on clear rationale.
Design
Great design means looking good, working well and clearly communicating key messages. Every touchpoint with your brand should reflect your narrative in both look and feel.
Implementation
Just as the development of a website is as important as its design, the way a marketing strategy or corporate identity is implemented and communicated is critical to its success.